Nova Scotia First in 3D Advertising

first_img FOR BROADCAST USE Toronto area moviegoers are seeing spectacular, 3-D shots of Nova Scotia in a groundbreaking tourism ad. Nova Scotia is the first province in Canada to use the technology in a tourism marketing campaign in theatres. Beginning this week, a 3-D ad encouraging people to visit Nova Scotia will run in advance of 3-D films in select cinemas in the Toronto area. It will play for an audience of more than one million people during previews of Pirates of the Caribbean, Thor and Kung Fu Panda 2 until July 7th. Percy Paris, Minister of Economic and Rural Development and Tourism, says this 3-D ad will captivate audiences and give them a unique view of the province’s breathtaking beauty. He says Nova Scotia is a leader in tourism marketing, and is using innovative ways to attract potential visitors to the province that will build our tourism industry and create new jobs that grow our economy. -30- Toronto area moviegoers are seeing spectacular, 3-D shots of Nova Scotia in a ground-breaking tourism advertisement. Nova Scotia is the first province in Canada to use the technology in a tourism marketing campaign in theatres. Beginning this week, a 3-D ad encouraging people to visit Nova Scotia will run in advance of 3-D films in select cinemas in the Toronto area. It will play for an audience of more than one million people during previews of Pirates of the Caribbean, Thor and Kung Fu Panda 2 until July 7. “This 3-D ad will captivate audiences and give them a unique view of the province’s breathtaking beauty,” said Percy Paris, Minister of Economic and Rural Development and Tourism. “Nova Scotia is a leader in tourism marketing. We are using innovative ways to attract potential visitors to the province that will build our tourism industry and create new jobs that grow our economy.” Featuring majestic aerial views, the ad captures Nova Scotia’s spectacular seacoast and landscape. It includes unique views of iconic destinations, including the Bay of Fundy, Peggy’s Cove, Halifax and the Cape Breton Highlands. The ad was created by advertising agency Colour, and shot by Arcadia Entertainment, a television production company based in Halifax. The footage will also be featured in Canada Over the Edge, a travel documentary series airing on the EQHD channel this fall. Arcadia Field Director Andrew Killawee supervised the Nova Scotia aerial shoot. “There are so many regions of our province left to explore,” said Mr. Killawee. “I’ve lived here more than 30 years, and at times I thought for sure I was flying above another part of the world. Too often we look abroad for magic. It is right here in our backyard. As a Nova Scotian, I am fiercely proud to work on this project.” Five Nova Scotia episodes will air in the series and will include stories from Nova Scotians featured in the provincial tourism ads. To view a 2-D version of the ad, please visit www.novascotia.com/en/home/discovernovascotia/default.aspx.last_img read more

Lanka to bank on Chinese support at UNHRC

The draft resolution has noted with concern that the National Action Plan does not adequately address all of the findings and constructive recommendations of the Lessons Learnt and Reconciliation Commission (LLRC) of Sri Lanka.Titled ‘Promoting Reconciliation and Accountability in Sri Lanka,’ the first draft of the resolution to be submitted by the U. S. reaffirmed that it is the responsibility of the Sri Lankan government to ensure the full enjoyment of all human rights and fundamental freedoms of its entire population. In January, the U.S. announced that a second resolution on Sri Lanka would be presented at the UN Human Rights Council sessions saying the government had failed to implement key reconciliation and human rights measures since the end of the war in 2009. Sri Lanka is to bank on the support of China against a U.S. sponsored resolution which is to be submitted before the UN Human Rights Council next month, the Xinhua Chinese news agency reported.The Sri Lankan External Affairs Ministry said that the government will first want to see the resolution which is to be submitted before the Council, after that, the respective governments will be approached in order to discuss the kind of support that Sri Lanka will require. “It is obvious that we will want all countries to support us including China who have maintained strong ties with us. However we will first await and see what the resolution states,” External Affairs Ministry spokesman Rodney Perera told Xinhua. read more