Buy site survivor common gene
why the current survivor is mighty wave crashing on a sandy shore group, rice, public comments and other a few? Through the background investigation in-depth analysis and the founding team of group purchase industry, we will find amazing, powerful internet background is a common gene group purchase website’s success.
text / Zhang Jiangjian (WeChat public number kejiminet)
buy site survivor
originated in the United States of the group purchase mode, since the beginning of 2010 was introduced after the blossom everywhere, off the Internet group purchase tide round beyond all expectations. In the past 4 years, the development of group purchase website experienced capital darling, thousands of war, malicious competition, IPO crashed, the capital without food, cuts off station, mobile, etc. a series of intensive and meticulous farming spring roller coaster, industrial track surge high and sweep forward a sigh.
as of June 2014, the number of Chinese buy site dropped to 176, compared to the peak in August 2011 when the 5058, the survival rate was only 3.5%. After the group purchase website market after the mighty wave crashing on a sandy shore, the survivors gradually formed a monopoly position, the top five group purchase site turnover accounted for more than 99% of the total, complete the transition from the "thousand group wars" to "left for the king" era.
transactions amounting to tens of billions of dollars China group purchase market, after years of development, and ultimately cultivate a number of giant group purchase website. Divided by turnover, the current domestic top five group purchase website is the U.S. mission network, public comment, Baidu Nuomi, Wo Wo Group, handle network. Among them, the U.S. group net most rapid development, currently has 90 million active mobile users, in 2013 turnover of over 15 billion yuan, is expected in 2014 transaction volume will reach 45 billion yuan, occupy more than 50% market share China group purchase market.
due to the local life services market has become recognized after e-commerce the next one trillion market, has attracted a lot of attention Chinese Internet giant BAT, and by investing in mergers and acquisitions and other means into the bureau to participate in the competition. The top five of the US group net gain of group purchase website of Alibaba strategic investment of hundreds of millions of dollars at present, while the dianping.com won $400 million investment Tencent, is the acquisition of a wholly-owned Baidu glutinous rice network renamed as Baidu Nuomi, Wo Wo Group, and the rest of the handle network also seek the Internet giant capital strategic cooperation, the whole industry is entering the group purchase "competition of family background" era.
survivors of the common gene
in the past Chinese Internet ten years of development, has experienced numerous Internet business and the business model change radically and industry changes, but there is no doubt that the group purchase industry is one of the most brutal and the most thrilling case. It is curious why the current survivor is mighty wave crashing on a sandy shore group, rice, public comments and other a few? Through the background investigation in-depth analysis and the founding team of group purchase industry, we will find amazing, powerful internet background is a common gene group purchase website’s success.