O2O entrepreneurs sad all become PPT speech talent!
Abstract: today, O2O projects such as leeks in general, stubble down and a new batch of projects also emerge in an endless stream emerge, rarely see the real subversive and persistence of the project, and the recent star entrepreneurial identity is "PPT Master speech", widely circulated in a variety of chicken soup, has been seldom mentioned in the project itself.
There is no doubt that O2O
in recent years has become the most popular topic in the Internet industry, various O2O venture project appeared in the major media, circle of friends, a project sponsor also released at various meetings "to subvert the industry" heroic utterance. Today, O2O projects such as leeks in general, stubble down and a new batch of projects also emerge in an endless stream emerge, rarely see the real subversive and persistence of the project, and the recent star entrepreneurial identity is "PPT Master speech", circulated a variety of entrepreneurial mind chicken soup has been seldom mentioned in the project itself.
1, to strengthen the experience to ignore the product
is influenced by some star entrepreneurial projects, a considerable part of entrepreneurs in the early stages of a project to "subvert the industry" to stay in the superficial stage of cognitive experience of users, to strengthen user consumption scene ceremony, from marketing to packaging can reveal strong force. But it is a pity that, too much to strengthen the sense of ritual behind the product of contempt.
has a strong sense of ceremony products can certainly improve user acceptance and dissemination of social media users, but always practical, users spend more money for the product itself rather than the intermediate sense of ceremony, good sense of ritual consumption experience is not the icing on the cake in the snow to send carbon. Therefore, in the absence of a good product with the premise, although in the early stages of a project lead stunt at the show, too much emphasis on, but the tide after the naked nature appeared.
iron brother think this too much emphasis on the concept of ignoring the product is actually also reflects the fickleness of the whole industry, only a few pages PPT hold a few words can lay a copy of God "subversive" image, who is to polish the product
2, to flicker investment for the purpose of
iron brother will have to pay attention to the O2O industry investment news, hoping to find the real hot projects in the field of O2O: such as service class, takeaway class and community class, etc.. But with a lot of entrepreneurs, but found that the previous work is basically useless, the reason is very simple, the entrepreneur’s own brand of "subversion" concept only in PPT, the starting point is not to achieve the ideal advertised to do the project, only to take investment, for their own occupation career under Tim edges of a pen. Entrepreneurship is more money from the state of mind, do not have much significance in industry research.
Of course, each
investor also IQ amazing, but the secret lies in the angels and before B round of investment projects, mostly investment and entrepreneurial team combined with speculation, such as overly optimistic about the capital market, several false investment and so on, all this after waiting for the B wheel disk access >