Barracuda looks to Costa to fuel sales

Barracuda looks to Costa to fuel sales

first_img BARRACUDA is to launch Costa coffee at its pub estate – and will now open at 9am for breakfast.Costa coffee is expected to be available in 100 of its 217 pubs by Christmas with the rest launching in 2011.Barracuda, which also has the Smith & Jones brand, is pursuing a more food-focused policy at its pubs, which will see 22 non-core pubs sold off.The pubs will have a new breakfast menu to coincide with the availability of Costa coffee with executives hope that the premises can attract traditional coffee shop customers. A pilot at 12 pubs was a success with shoppers sitting down to eat with urban workers buying takeaway breakfasts. Chief executive Mark McQuater said: “We are confident that Costa will be positively received by our customers, driving a substantial increase in coffee sales and further growing all-day trade in our pubs, building on our recent success in this area to date. “We remain committed to continuing to broaden our customer offer and keeping Barracuda pubs at the forefront of industry trends.” Barracuda is spending £16m refurbishing and rebranding 60 of its 220 pubs, in a major shake-up of the business.Last week it re-opened the Alchemist, in Houndsditch following a £300,000 investment.Barracuda’s rivals, including Mitchells & Butlers, much of the focus has been on the company’s food, in an attempt to widen the pubs’ appeal to attract more women and families.JD Wetherspoon – which serves Lavazza coffee – sells 25m cups a year. It has started opening all its pubs at 7am, for “early-bird” breakfasts. KCS-content Tags: NULL whatsapp Show Comments ▼ whatsapp Share Read This NextRicky Schroder Calls Foo Fighters’ Dave Grohl ‘Ignorant Punk’ forThe WrapCNN’s Brian Stelter Draws Criticism for Asking Jen Psaki: ‘What Does theThe WrapDid Donald Trump Wear His Pants Backwards? Kriss Kross Memes Have AlreadyThe WrapHarvey Weinstein to Be Extradited to California to Face Sexual AssaultThe WrapNewsmax Rejected Matt Gaetz When Congressman ‘Reached Out’ for a JobThe WrapPink Floyd’s Roger Waters Denies Zuckerberg’s Request to Use Song in Ad:The Wrap’The View’: Meghan McCain Calls VP Kamala Harris a ‘Moron’ for BorderThe Wrap’Sex and the City’ Sequel Series at HBO Max Adds 4 More ReturningThe Wrap2 HFPA Members Resign Citing a Culture of ‘Corruption and Verbal Abuse’The Wrap Monday 1 November 2010 8:48 pm Barracuda looks to Costa to fuel sales last_img

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