Teach you how to open a good clothing store
men and women have a certain demand for clothing, clothing market opportunities. Many began to do the clothing business, in the end how to open a good clothing store? This also has to follow certain operating procedures. Want to successfully set up shop, let Xiaobian below for your guidance!
1, formulate new development.
in opening new stores, strategic planning for future development to deal with the new set up shop in the shop, such as speed, shop scale, new store development prospects. In the search for new business opportunities, there are usually two options: first, the existing retail stores in the city to add new retail points; the two is not in the development of the city set up a new retail point. The first case is easy to make decisions, and the second usually requires a more comprehensive, systematic decision-making process. For individual investors, shop plans often should pay more attention to short-term business forecasts rather than long-term planning.
2, conduct market research to determine the intention to shop
conduct rigorous market research to determine retail opportunities, the intention to set up shop, such as the number of shops, regions, etc..
3, the choice of store formats and retail size
clothing and footwear retail of many types, from an investment perspective, self chain stores, franchise stores, a dealer mode. There is no physical store from the point of view, a product catalog, shop floor, shop, clothing trade city, retail clothing exhibition, mobile stalls, clothing brands can also according to the needs of the salesperson, choose the form of franchise stores.
4, select the shop area
choose to shop in the region, usually to analyze their business advantages, first in the smaller central city competition shop, and then as the axis to the surrounding city radiation, which is a relatively safe way.
site investigation and selection of
chose to set up shop in the city, to conduct in-depth analysis of the business district to determine the specific shop address. Usually have the conditions of the shop should have the following four characteristics: first, the selected lots and its brand image match; two is convenient transportation; the traffic is big enough for the three; the second is to choose the right competitors. In the apparel retail, competitors usually dividend as a business benchmark, to adjust business strategy has a positive effect to the target customer.
6, set up shop plan and implement
to the retail shop for decoration, ready to open a shop and try to open the business, to make a good schedule