How to deal with the business when the company has a fault
if you are an entrepreneur, you are likely to encounter failure. It’s not just about the company’s problems. I mean, sometimes, in one place, to some extent, you may work not completed. You will forget to honor your commitment to your employees, partners or clients; you will be late for the meeting; you will make the wrong choice. You make mistakes.
but your reaction to the failure will tell you what kind of person you are, and it is a key factor in determining the success of your company. But many of us will make mistakes, but the combination of errors and further errors will have a greater negative effect. Sometimes it’s not because we have bad intentions, but because we just don’t know what to do. If you have a positive attitude, there are four steps to follow, and do what you can to help you correct your mistakes, turn them around, and increase your chances of winning.
take responsibility for failure, don’t avoid. I have a small self storage company as an online marketing company target customers, its subsidiary, recently signed a new client, signed a $200 per month on the website and marketing plan contract. We set up a website for it, but forgot to arrange marketing service. Last week, the client contacted us and said, "Hey, I love your website, but I think I should get online marketing services too. I haven’t seen any reports yet. What happened? "
I can avoid this problem. For example, I can tell the customer that we are all waiting for him, or I can blame the problem on an employee. But I just told him: "for no reason, we made a mistake." In most cases, evasion of responsibility, in addition to it is certainly immoral or dishonest, but also you are telling your customers: I do not have the ability to provide the level of service you expect." Is this really the message you want to communicate to your customers,
make an excess compensation for your customers. In 2006, national public radio’s Scott · Simon (Scott Simon) told me about his father’s story: his father complained about his favorite shaving cream company did not provide the promised every 90 cans of shaving knife, received a trunkful of canned shaving cream. "My father could even be buried in that jar." Scott · said Simon. If you make compensation for your clients, your company’s behavior may one day become a legend.
explain to the client that the problem will not happen again, and, more importantly, why. When your company is in trouble, in fact, your customers are also looking for their own reasons and you overcome the difficulties. Because they have made an investment, it will take more time to transfer the business to another company, which is boring, expensive and potentially risky, because the customer has not been able to