Taobao mall online expansion vertical platform sales
January 15, 2011, Taobao mall online supermarket (chaoshi.tmall.com) formally launched, and the first choice to carry out trial operation in Shanghai.
early in the first half, Taobao mall online supermarket began planning, with more and more supermarket retail industry businesses, enterprises and logistics warehousing partners, Taobao mall to build B2C platform of one-stop supplies procurement and service mode is also gradually shaped.
online supermarket has been questioned, but in the online shopping trend, many traditional department stores have ocs. October 2010 intime network formally launched, is seen as a symbol of the traditional department store industry into e-commerce. Then, MerryMart supermarket Lianhua Lianhua OK network shopping center will come on the stage. Transformation of traditional stores online trend has become. Taobao mall online supermarket is following the digital city, a shoe museum, museum, Museum of beauty on the line after the decoration is an important vertical B2C platform, means there is more standardized, quality, standardized products and services involved in public life necessities online retail market. It will not only be a shopping platform, but also to the logistics, payment and other integrated one-stop service channel.
It is reported that
, the first online supermarket in Shanghai Taobao users, local people can stay at home to buy the supermarket supplies, and enjoy Taobao within 24 hours of delivery. Part of the application in the online supermarket page members of the public can also enjoy Alipay life assistant, such as mobile phone charging, pay the hydropower gas costs etc.. Taobao mall online supermarket Project Manager Ma Xuejun said, the next Beijing, Guangzhou, Hangzhou, Shenzhen and other city online supermarket will also have on-line operations, logistics and distribution will also shorten the time in 12 hours, and increased nighttime distribution, users need to solve.
Taobao mall online supermarket ShangHai Railway Station has been trial operation. In mid October, Taobao mall has been held in Shanghai investment activities, invited to participate in almost all businesses involved in the supermarket retail industry. This means that Taobao mall in the digital city, after the name of the museum is another vertical platform. Taobao’s online supermarket vertical layout intention is very obvious, not only the future residents of the "fuel" trivial little mouse can manage, door-to-door delivery service 24 hours for the user save queuing time for payment, more importantly, it will not only be a shopping platform, or a logistics, payment and other perfect integration a one-stop life service channel.
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