The rural market has become a new battleground for Jingdong and other nternet giants

The rural market has become a new battleground for Jingdong and other nternet giants

source: first financial daily

Wang Zhen

since November 2014, the Jingdong began to set up a Jingdong in the county-level market service shop will help home appliances sold in rural areas, only one year, Jingdong to help service the number of stores in the country has reached 1293, the rural market in the Jingdong sales of home appliances in the proportion reached 27%.

in January 23rd last year, Suning in Jiangsu Suqian yanghezhen opened the first Tesco stores ", later built more than 1 thousand stores. This year, suning.com will also be in the market of the three or four new 1500 suning.com stores, bringing the total number of township stores reached 2500.

Xie Shaoliang had never thought he would become Suning, Jingdong and other giants in the town of service providers.

as general manager of Hunan East Electric Appliance Limited company, home appliance stores operating Xie Shaoliang Township from more than and 10 in 2011 to the present several shrink, focus on clean water, central air conditioning and other service value-added business.

due to household appliances in a second tier cities have become saturated, the rural market this piece of blue ocean has become the focus of Suning, Gome, Jingdong and other competition. In March 1st, the Jingdong announced that this year will open 10 thousand Township franchise stores, the impact of the domestic home appliance retail first; while Suning and Gome is also active in the downward penetration, Suning this year in the three or four line of the market towns outlets will be increased by 1500; the United States online this year will be in the three or four line of the market layout 2000 stores.

the most effective way to achieve large-scale shop in a short time, is the integration of social retail, service resources. Xie Shaoliang told the "First Financial Daily" the reporter, at present Hunan East Electric Appliance Co. Ltd has Suning to provide supporting services, cooperation with Jingdong in the contact process.

scramble for rural markets

Jingdong channel sink is not a day. Since November 2014, the Jingdong began to set up a Jingdong in the county-level market service shop will help home appliances sold in rural areas, only one year, Jingdong to help service the number of stores in the country has reached 1293, the rural market in the Jingdong sales of home appliances in the proportion reached 27%.

in the face of these achievements, the Jingdong mall home appliances division president Yan soldier in the March 1st meeting of the Jingdong "said Chinese boiling appliance" Strategy Conference: "in 2016, the Jingdong to set up shop."

and Jingdong to help set up shop in the county is different, the address of this shop is township. According to the plan, Jingdong home appliance stores in 2016 to open 1 stores, covering 200 thousand administrative villages; in 2017 to open up to 2 stores, covering the administrative village of 400 thousand. At present, the first Jingdong home appliance stores have been opened in the future will be at the rate of 1000 per month to shop.

it is understood that the Township store franchisees mainly by the "master" recommended by social investment. Provide services, such as distribution, installation, maintenance and other services by the nearby Jingdong

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