Companies need to prepare what website information
set up a effective marketing website must not be careless, reckless, literally to prepare some material, find some symbolic pictures, a plug to professional companies, and have a long time not on the OK website, this is absolutely wrong! Here, to remind you that the best text information it is best to find the person responsible for the collation, familiar with marketing and have certain ability of organization of the text, they can stand in the angle of enterprise, market and consumers consider the text organization. My work experience is the enterprise is often provide data enterprises brochures, color pages, various reports, based on information technology, I want to say is, these data are often too technical or simply standing on the angle of enterprises: how much I long history, advanced technology, the honorary title, but the lack of standing customer perspective. Of course, these are very good information, but I suggest you find someone to sort out.
below the site has a common function to show you, you can, according to the need to choose their own way of organizing information.
1, release information
the formation of enterprise marketing website, you can push the enterprise information and product information on the Internet, in order to obtain more trade opportunities and market competitiveness, which is the first step towards e-commerce. You should pay attention to the information and future maintenance, this is a way to increase the enterprise marketing channels. You can use Internet to save money, the most effective to the outside world to provide relevant information to serve customers. Through Internet, timely provide the latest news, such as new product development, stock prices, operating conditions, etc.. You can also use Internet as a sales tool, whenever and wherever possible in the first line of the sales personnel to provide all kinds of real-time enterprise information to support sales activities and sales staff to maintain communication links, reduce market failures, to avoid loss of market.
in addition, in the collection of enterprise information to determine your target audience, to clear people visit your site of reason, is to consider these goals the visitor’s needs, only to provide targeted website information content, in order to better attract visitors. If the visitor is concerned about the after-sales service is better than the price of the product, the site should be more emphasis on after-sales service content.
2, establish the corporate image, display or enhance the competitiveness of enterprises
Internet of the initial level is the role of corporate image display, like using a variety of traditional media release of corporate image advertising, which is of low cost, long effective time, fast speed, convenient update, carefully consider your competitive advantage in where, such as whether the enterprise has won awards, what product advantages, customer service advantage and so on, the work seriously, some related data preparation, and to understand why visitors will come to your site instead of your competitors site, at this time, should to competitors site detailed analysis, see if they have provided some.